Hi! I'm Eliana 👋

Product leader

I have 6+ years of experience steering the end-to-end design process in complex problem spaces such as Fintech, Civic Tech, and Ed Tech.

I have expertise taking startups from 0-1 as well as helping scale design & product teams during fast company growth.

web responsive + mobile app | Design lead | Fintech

Fintech B2B marketplace democratizing tax incentives for SMBs

View case study

Web app | Design lead |Fintech

Task management system for B2B marketplace internal tool

View case study

Mobile app | Design lead | CIVICtech

Data marketplace app to promote youth civic engagement.

View case study

->What others say about me

"I always feel heard and like my opinion matters -- You fostered such a great, safe environment for collaboration and feedback, and this team would not run smoothly without you!"

Raleigh Varga

Senior Content Designer, Innovation Refunds

"Eliana's expertise played a crucial role in enhancing the user experience of our projects.I was consistently impressed by her ability to navigate complex design challenges with creativity and precision. Her collaborative approach and effective communication made her an invaluable asset to our team."

Travis Freeman

Senior UX Designer, Innovation Refunds

"Eliana's secret to success is a deep fundamental understanding of one thing: getting to the why of a customer. Her designs always speak to the research (which she will ask for so be prepared) and push the boundaries of creativity and innovation. I'm excited to see her grow."

Diego Chacon

Product Manager, Saatva

->A full picture of me

We work with multi-dimensional people, not just product robots - for now at least. So here's a fuller picture of me outside of my work and resume:

I believe in living life with balanced intensity, which means savoring every moment, pushing myself, and going off on adventures...while being in bed by 9 pm.

We work with multi-dimensional people, not just product robots - for now at least. So here's a fuller picture of me outside of my work and resume:

I believe in living life with balanced intensity, which means savoring every moment, pushing myself, and going off on adventures...while being in bed by 9 pm.

Fun facts

• I'm a certified yoga teacher
• I speak 4 languages + have lived in 3 different countries
• I have over 10 nieces + nephews - it's a party!
‍• I am fiercely committed to empowering women

Hobbies

• I'm a runner + a yogi
• I can spend hours just reading
• I love to explore new foods. Food = love language
• Volunteering with the Global Shapers Community
• Holding spaces for wellness and self-growth
• Exploring this beautiful planet we live in

• I'm a runner + a yogi
• I can spend hours just reading
• I love to explore new foods. Food = love language
• Volunteering with the Global Shapers Community
• Holding spaces for wellness and self-growth
• Exploring this beautiful planet we live in

->Passion projects

SMB Resource AI Assistant

Building an AI assistant that can help underserved small businesses connect with local non profit resources based on their needs.

Building an AI assistant that can help underserved small businesses connect with local nonprofit resources based on their needs.

Illustrated products

I illustrate as a form of therapy, and a way of having fun. I also like to make personalized gifts, like this set of city coasters for some friends.

->My design process

Understand

Define: Map the systems, their constraints, and the players.

Research: Gather quant & qual to better our map and understand deeply user needs.

Align: Ensuring all stakeholders align on problem and hypotheses.

Define: Map the systems, their constraints, and the players.

Research: Gather quant & qual to better our map and understand deeply user needs.

Align: Ensuring all stakeholders align on problem and hypotheses.

Conceptualize

Experiment: Model understanding through early sketches & user flows.

Share: Continuous cross-functional communication on project direction.

Deliver: Evolve from early experimentation to higher confidence fidelity workflows.

Experiment: Model understanding through early sketches & user flows.

Share: Continuous cross-functional communication on project direction.

Deliver: Evolve from early experimentation to higher confidence fidelity workflows.

Evaluate

Test: Validate our hypotheses through users, and the following of metrics.

Ship: Ensure deliverables and metrics are ready to be implemented by other teams.

Refine: Incorporate feedback & learnings back into the design.

Test: Validate our hypotheses through users, and the following of metrics.

Ship: Ensure deliverables and metrics are ready to be implemented by other teams.

Refine: Incorporate feedback & learnings back into the design.

build thoughtfully
and with intention, always.

Lets connect 🤍

Follow me on other channels

Goodreads

Navigation

Home

Work

About me

Case studies

Fintech B2B Marketplace

B2B Marketplace Internal Tools

Civic Tech Marketplace App

Follow me on other channels

Goodreads

Navigation

Home

Work

About me

Case studies

Fintech B2B Marketplace

B2B Marketplace Internal Tools

Civic Tech Marketplace App

Follow me on other channels

Goodreads

Navigation

Home

Work

About me

Case studies

Fintech B2B Marketplace

B2B Marketplace Internal Tools

Civic Tech Marketplace App

Product leader

web responsive + mobile app | Design lead | Fintech

Fintech B2B marketplace democratizing tax incentives for SMBs

View case study

View case study

Web app | Design lead |Fintech

Task management system for B2B marketplace internal tool

View case study

View case study

Mobile app | Design lead | CIVICtech

Data marketplace app to promote youth civic engagement.

View case study

View case study

->What others say about me

->What others say about me

->What others say about me

->A full picture of me

->A full picture of me

->A full picture of me

Fun facts

Fun facts

Fun facts

• I'm a certified yoga teacher• I speak 4 languages + have lived in 3 different countries• I have over 10 nieces + nephews - it's a party!‍• I am fiercely committed to empowering women

Hobbies

Hobbies

Hobbies

• I'm a runner + a yogi • I can spend hours just reading • I love to explore new foods. Food = love language• Volunteering with the Global Shapers Community • Holding spaces for wellness and self-growth• Exploring this beautiful planet we live in

->Passion projects

->Passion projects

->Passion projects

SMB Resource AI Assistant

Building an AI assistant that can help underserved small businesses connect with local non profit resources based on their needs.

Building an AI assistant that can help underserved small businesses connect with local nonprofit resources based on their needs.

Illustrated products

I illustrate as a form of therapy, and a way of having fun. I also like to make personalized gifts, like this set of city coasters for some friends.

->My design process

->My design process

->My design process

Understand

Define: Map the systems, their constraints, and the players.Research: Gather quant & qual to better our map and understand deeply user needs.Align: Ensuring all stakeholders align on problem and hypotheses.

Conceptualize

Experiment: Model understanding through early sketches & user flows. Share: Continuous cross-functional communication on project direction. Deliver: Evolve from early experimentation to higher confidence fidelity workflows.

Evaluate

Test: Validate our hypotheses through users, and the following of metrics.Ship: Ensure deliverables and metrics are ready to be implemented by other teams. Refine: Incorporate feedback & learnings back into the design.

build thoughtfully and with intention, always.

• I'm a certified yoga teacher
• I speak 4 languages + have lived in 3 different countries
• I have over 10 nieces + nephews - it's a party!
‍• I am fiercely committed to empowering women

• I'm a runner + a yogi
• I can spend hours just reading
• I love to explore new foods. Food = love language
• Volunteering with the Global Shapers Community
• Holding spaces for wellness and self-growth
• Exploring this beautiful planet we live in

Define: Map the systems, their constraints, and the players.

Research: Gather quant & qual to better our map and understand deeply user needs.

Align: Ensuring all stakeholders align on problem and hypotheses.

Experiment: Model understanding through early sketches & user flows.

Share: Continuous cross-functional communication on project direction.

Deliver: Evolve from early experimentation to higher confidence fidelity workflows.

Test: Validate our hypotheses through users, and the following of metrics.

Ship: Ensure deliverables and metrics are ready to be implemented by other teams.

Refine: Incorporate feedback & learnings back into the design.

build thoughtfully
and with intention, always.